At the recent WorldStar 2024 Competition hosted by the World Packaging Organisation, TOTO was honoured with two awards for our packaging innovations. The awards were in recognition of our "Easy installation packaging" and "Packaging for artificial marble counters with shock absorption." The WorldStar Competition highlights the importance of packaging in everyday life and celebrates the efforts of brand owners, designers, students, and branding agencies who innovate in response to trends such as sustainability and hygiene.
Since 2000, TOTO has been receiving awards at packaging competitions both in Japan and internationally. The WorldStar award marks our 12th accolade to date and emphasises our commitment to excellence in packaging solutions. Let's take a closer look at how our innovative packaging has contributed to our success.
Easy Installation Packaging
The Easy Installation Packaging solution facilitates the installation of our wall-mounted NEOREST WX smart toilet. The unit is large and heavy, creating several challenges when it comes to mounting the NEOREST WX to the wall. These challenges include:
- The toilet bowl's rounded bottom design makes it difficult to stand independently, and its sloped top cannot withstand compressive loads during storage.
- The rounded bottom also requires stability during transportation.
- The unit's flat sides make it difficult to hold during installation.
To address these issues, the packaging features an installation assist feature that makes it easier to position and attach the toilet in place without requiring it to be held up. The packaging also has a stable core that improves its compressive strength, making delivery safer and ensuring that the NEOREST WX arrives intact and ready to enhance bathroom experiences.
Packaging for Artificial Marble Counters
Public toilets and washroom facilities often have heavy, brittle countertops. Even a slight impact during transit can damage these items. In response to this issue, we have improved our packaging support base to include a triangular notch on the connecting surface, eliminating rigid components. This enhances impact resistance by 30% without the need for additional materials. The shock-absorbing packaging also consists of multiple blocks, making it suitable for the safe transportation of both short and long products.
TOTO's Design Philosophy
TOTO is not only known for our accolades and awards but also for our dedication to sustainability and resource efficiency. We design all of our packaging materials in-house and strive to create high-quality packages while using minimal resources. Through our shared creation strategy, TOTO WILL 2030, we are committed to establishing a sustainable society and promoting clean, comfortable, and healthy lifestyles. As part of this strategy, we are continuously developing innovative packaging solutions that minimise resource usage and labour requirements.
Innovation has revolutionised the bathroom experience, and our recent success at WorldStar 2024 has showcased our focus on catering to consumer needs and environmental stewardship. Beyond creative packaging solutions, we also offer smart bathroom amenities that seamlessly blend functionality and sophistication. Our state-of-the-art products include touchless urinals, automatic bidets, and integrated toilet seat bidets for unparalleled hygiene and comfort. If you're looking for sophisticated bathroom wares with exquisite designs, TOTO is your go-to destination.
Visit our Singapore showrooms today and transform your everyday routine with TOTO's ingenious technology.